Stuart J Dean: Experience & Achievements
A. Marketing and
Sales
MARKETING COMMUNICATION
Conception & development of
marketing collateral incl. brochures, international newsletters
etc. (global professional services organisation)
Planning and managing participation
in international trade shows, conferences & events (WTM London, ITB Berlin, HRD London, LEARNTEC Karlsruhe etc.)
Managing agency relationships,
editors, printers & other suppliers
Development, implementation and
control of CI-/CD concepts (incl. National Express Holidays, Birmingham Bach Choir) Internal communications and PR
activities
PRODUCT MARKETING
SALES & AFTER SALES
Establishment of a customer service/reservations
centre, incl. staff responsibility
Product presentations / workshops
with sales teams
Representation of hotels and tour
operators from South-East Asia within German speaking markets
(B2B partner relationships, CRM, sales)
Customer Relations (B2C)
B. Planning and
Organisation
PROJECT MANAGEMENT
Planning and operation of travel
services to international events
Marketing planning, incl. market
analysis, market research and evaluation
Conception and implementation of
a computerised reservations system
Development and launch of a new
pricing structure
Development of a marketing database
PLANNING
Responsibility for a national transport
network, incl. evaluation of individual routes, introduction
and control of stops and pricing
Contracting of hotel and other
tourist services throughout Europe
ORGANISATION
Budget responsibility for a package
holiday programme with € 4.5 million turnover & € 450K marketing budget
Negotiation with local government
transport departments
Introduction of a computer database
and computer-based network planning system
C. Management
Responsibility for 10 staff, incl.
recruitment
Experience in working in international
teams and different cultures
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